SEO is one of the most coveted areas in online knowledge, as it is an area that is critically important to understand to generate free search engine traffic.
1. Website Review
2. Competitor Analysis
3. Current site positioning
The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines.
We identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly. It is essential to understand the client requirements before any SEO work is started.
Keyword Research and Analysis1. Initial Keywords List
2. KW List Expansion
3. Final list of Keywords
Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. The final keywords list is approved by the client. Search Engines can drive traffic to your website if you achieve top rankings for your keywords.
Keyword list expansion consists of taking the keywords that are ranking well organically and that are generating conversions and efficiently adding them to your campaigns and ad groups. This should be a regular activity for any PPC Manager.Competitor AnalysisCompetitor Analysis is an important part of the strategic planning process. This revision note outlines the main role of, and steps in, competitor analysis,
Competitor analysis has several important roles in strategic planning:
• To help management understand their competitive advantages/disadvantages relative to competitors
• To generate understanding of competitors’ past, present (and most importantly) future strategies
• To provide an informed basis to develop strategies to achieve competitive advantage in the future
• To help forecast the returns that may be made from future investments
Sitemap +RSS feed InclusionA site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in hierarchical fashion. This helps visitors and search engine bots find pages on the site.
Really Simple Syndication (RSS) is a lightweight XML format designed for sharing headlines and other Web content.RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy
, by not needing to join each site's email newsletter.
Search Engine & Directory SubmissionThe web search engine results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. (Ex: AltaVista,Bing)
Web directories are collections of web pages with similar subjects and similar content. These directories help in many ways as they are extremely popular with Internet users as they are considered a source of valuable information. Listings in directories improve your chances of page ranking as well. If your site is listed in a directory, the search engines are more likely to find it and add it in their listings for free. Also submitting a site on directories helps in getting one way links which are that we have not linked the other person’s site but they have linked us.
Social Book MarkingSocial bookmarking sites allow you to store, tag and share links. You can share these links with friends and colleagues. You can also access your links from anywhere in the world (as long as you can connect to the internet).
So, if you find a page that is of interest you can easily save it for future reference or share it with other people, simply click on one of the Social Bookmarking links to add to your list.
All of these sites are free to use but do require you to register.
Blogs & Press Release Creation
Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
Press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.
Articles Submission
The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.
There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:
- Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
- Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.
5 key points to consider while writing articles
- Articles should be original and information rich.
- Articles should be keyword rich but not excessive to the point of keyword stuffing.
- The average length of articles should be between 500 and 700.
- Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
- Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.
Link Building
Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.
Why it is important1. Link building helps in getting quality traffic from relevant sites which increases sales.
2. Also when there will be high quality incoming links the site will also be seen as a valuable resource.
3. Link building helps in creating awarness, visibility and credibility of your site.
4. The site also obtains wider search engine exposure.
5. It also helps the website get indexed by search engines.
Today links have become important for all websites and they are worth the money. In fact, there are several companies dedicated to selling links (as opposed to companies that you can pay to do link building for you).
SERP Report
SERP stands for “Search Engine Result Page“.SERP is the listing of web pages returned by a search engine in response to a keyword query.
Popular search engines like Google, Yahoo! and Bing primarily use content contained within the Meta data tags of a web page to generate the SERP content.
Usually the title tag will be used as the title of the search result.The website/web page description will be the contents of the description tag.If these tags are not available, information about the web site on dmoz/yahoo! Directory or content from within the page may be used instead.
You can add some meta-tags to prevent search engine from using the title and description from Open Directory Projects like DMOZ.
